![]() In the process, he carefully crafted his own persona, portrayed it in public, and polished it for posterity. America's first great publicist, he was consciously trying to create a new American archetype. The most interesting thing that Franklin invented, and continually reinvented, was himself. ![]() In Benjamin Franklin, Isaacson shows how Franklin defines both his own time and ours. ![]() In bestselling author Walter Isaacson's vivid and witty full-scale biography, we discover why Franklin turns to us from history's stage with eyes that twinkle from behind his new-fangled spectacles. ![]() Benjamin Franklin is the founding father who winks at us - an ambitious urban entrepreneur who rose up the social ladder, from leather-aproned shopkeeper to dining with kings. ![]()
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